Sephora's app works like a beauty advisor you can ask follow-up questions. Describe your skin type, what you want to fix and what you want to spend, for example a foundation for dry skin or a simple night routine under $100, and it recommends products from Sephora. Narrowing down shades, textures or price is easier in a back-and-forth chat than with filters.
It suits Sephora Beauty Insider members in particular. If you link your account, recommendations draw on the preferences in your Beauty Insider profile, and you can use rewards and member benefits in the conversation.
From the publisher
Sephora's app gives personalized recommendations for skincare, makeup, hair care and fragrance based on your goals, preferences, budget and skin type. You can create or connect a Sephora Beauty Insider account to bring your rewards, perks, discounts and offers into the conversation.
What you need
- To be in the US. Sephora launched the app on March 24, 2026 as a pilot in the United States, and said it aims to expand it globally.
- A Beauty Insider account, if you want personal results. Linking is optional. Without it you still get recommendations, just not based on your profile.
- The app turned on. Start a prompt with "Sephora," or mention it with
@. See how to install plugins in ChatGPT. - An eligible ChatGPT account. OpenAI says app availability depends on your plan, region, workspace and the interface you use.
Good to know
- In-app checkout was announced as a future update. At launch, Sephora said payments and checkout directly within the app would come later for US users. We haven't found an announcement that it has launched, so check what the app offers when you're ready to buy.
- Perks. With a linked account, Sephora says you can use loyalty rewards and member benefits such as free shipping promotions and samples.
- Sephora also appears without the app. Sephora's product data feeds ChatGPT's regular shopping results through the Agentic Commerce Protocol. The app adds Sephora's own advice and your Beauty Insider profile.
- What the app can see. When you use it, ChatGPT may share relevant parts of your conversation, and relevant memories if Memory is on, with Sephora. Apps also see basics such as IP address and approximate location. Sephora's terms and privacy policy apply.
How to use
- 1Add it in ChatGPT
Open SEPHORA in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.
- 2Use it in a chat
Type @ in the composer and pick SEPHORA, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.
Things to ask
- “Sephora, help me find a foundation for dry skin”
- “Sephora, build me a simple nighttime skincare routine under $100”
- “Sephora, I'm ready to buy”
Disconnect
- 1Disconnect it in ChatGPT
Open Settings, then Apps or Plugins (the label depends on your rollout), select SEPHORA and choose Disconnect. ChatGPT stops acting through your account; past conversations aren't deleted.
SEPHORA: common questions
- Can I buy Sephora products in ChatGPT?
When the app launched in March 2026, Sephora said payments and checkout directly within the app would arrive in future updates for US users. We haven't seen an announcement that this has shipped. Use the app to choose products, then follow what it shows at the buying step. Linking your Beauty Insider account lets you use member benefits.
- Do I need a Beauty Insider account to use the Sephora app?
No. Linking a Beauty Insider account is optional. Without it, the app still recommends skincare, makeup, hair and fragrance products. With it, recommendations use the preferences in your Beauty Insider profile, and you can use your loyalty rewards and member benefits, such as free shipping promotions and samples, in the conversation.
- Is the Sephora ChatGPT app available outside the US?
Not yet. Sephora describes the app as a pilot in the United States and says it plans to expand it globally, without giving a timeline. OpenAI also notes that app availability depends on your region, plan and workspace, so if Sephora doesn't appear in your Plugin Directory, it isn't offered to your account yet.
- What does the Sephora app use to personalize recommendations?
What you tell it in the chat, such as skin type, concerns and budget. If you link your Beauty Insider account, it also uses the preferences in your Beauty Insider profile. ChatGPT may share relevant memories with the app if Memory is on. You can disconnect the app in ChatGPT's settings.
Guide updated Oct 24, 2026. Sources: newsroom.sephora.com, openai.com, help.openai.com.
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