Etsy's app is for searches that don't fit in a search box. "A Mother's Day gift under $100 for my mom who loves gardening" or "a housewarming gift for friends who just moved" are hard to turn into keywords, and Etsy's listings rarely match a standard product catalog. You describe the person, occasion and budget, and the app returns Etsy listings you can compare in the chat or open on Etsy.
It suits gift shoppers and anyone after handmade, vintage or personalized items. You buy on Etsy itself.
From the publisher
Etsy's app lets you search and compare items from Etsy's marketplace of independent sellers in conversation, with links to listing pages for details and purchase. It launched in beta in May 2026.
Screenshots
What you need
- ChatGPT, with the app turned on. Tag
@Etsyin your prompt. See how to install plugins in ChatGPT. - Somewhere to buy. Listings link to Etsy, where you check out the way you normally would.
- An eligible account. Etsy's announcement doesn't list supported countries or ChatGPT plans. OpenAI says app availability depends on your plan, region, workspace and the interface you use.
Good to know
- It's in beta. Etsy launched the app on May 5, 2026 and said it would keep changing it based on what it learns.
- Why it doesn't sell in the chat. Etsy was the first live partner for ChatGPT Instant Checkout in September 2025. Etsy says that experience showed ChatGPT works well for discovery, and that shoppers often chose to visit Etsy before buying.
- Buying in ChatGPT is a separate feature. Etsy's help center also covers buying some listings directly in ChatGPT. Those purchases are for US shoppers only, in US dollars, and are guest checkouts: Etsy gift cards and coupons can't be used, and the order isn't linked to your Etsy account automatically.
- What the app can see. When you use it, ChatGPT may share relevant parts of your conversation, and relevant memories if Memory is on, with Etsy. Apps also see basics such as IP address and approximate location. Etsy's terms and privacy policy apply.
How to use
- 1Add it in ChatGPT
Open Etsy in ChatGPT's Plugin directory (button above), select + to add it and sign in if asked.
- 2Use it in a chat
Type @ in the composer and pick Etsy, or start your message with its name. ChatGPT may also suggest it when it fits what you ask.
Things to ask
- “Etsy, friends just moved into a new place, any good housewarming gift ideas?”
- “Etsy, help me choose between these options for a new favorite mug”
- “Etsy, find personalized jewelry under $50”
Disconnect
- 1Disconnect it in ChatGPT
Open Settings, then Apps or Plugins (the label depends on your rollout), select Etsy and choose Disconnect. ChatGPT stops acting through your account; past conversations aren't deleted.
Etsy: common questions
- Can I buy Etsy items in ChatGPT?
The Etsy app is for finding and comparing items: you click through to Etsy to read the details and buy. Separately, Etsy's help center describes buying some listings directly in ChatGPT, limited to shoppers in the US and paid in US dollars. Those orders are guest checkouts with Etsy, so you get an order confirmation email rather than an order in your Etsy account.
- I bought an Etsy item through ChatGPT. How do I message the seller?
Connect the order to an Etsy account first. Open the order confirmation email, select View Order, and sign in to Etsy with the same email address you used for the purchase, or create an account. Once connected, you can message the seller, leave a review and request help with the order. Order status and cancellation questions go to the seller through Etsy.
- Why does the Etsy app send me to Etsy instead of checking out in ChatGPT?
Etsy chose to make the app about discovery. From its time as an Instant Checkout partner, starting in September 2025, Etsy says it saw that shoppers often wanted to visit Etsy and learn more before buying. The app shows listings drawn from Etsy's inventory so you can compare them in the chat, then links to the listing page.
- Is the Etsy app the same as Etsy results in ChatGPT shopping?
Not quite. ChatGPT can show Etsy products in its regular shopping results. The app, called with
@Etsy, draws directly from Etsy's inventory and shows results in an Etsy interface in the chat. Use it when you want only Etsy listings.
Guide updated Oct 24, 2026. Sources: etsy.com, openai.com, help.etsy.com, help.openai.com.
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