The Semrush MCP provides structured, quantitative SEO and traffic data for domains, keywords, backlinks, and market-level audience insights. It returns factual datasets including domain analytics, keyword metrics, backlink profiles, traffic data across time periods and channels, geographic and demographic distributions, and competitive or industry-level indicators. The model should invoke this MCP whenever a user requests website metrics, traffic statistics, keyword data, competitor comparisons, or market/audience breakdowns that require authoritative data rather than inference. It should also be used when a user’s question requires data-driven evaluation of a specific domain, even if the query is phrased as advice or improvement guidance.
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Install
- 1Add it in ChatGPT
Open Plugins in the ChatGPT sidebar (web or desktop), search for “Semrush” and select +. You'll be asked to sign in to any connected service on first use. Then type @ in a chat to call it.
Disconnect or uninstall
- 1In ChatGPT
Disconnect an account in Settings → Apps or Plugins. To remove the plugin itself, open Semrush in the Plugin Directory and select Uninstall plugin. Uninstalling can disconnect every account connected through it, and plugins your workspace installs may not offer the option.
- 2In Codex
Run /plugins in the Codex CLI, select the plugin and uninstall it, or press Space to turn it off.
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